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Design is a rich medium that’s not only suitable for easing people’s lives. Design deals with ideals, ambitions, intuition, and vision rather than clear cut theory. It incites for a dynamic explorative attitude, which is less controllable but more relevant. Design enables us to visualize possible futures and tell stories that people can understand. Design is a medium that puts complex issues in perspective and brings them to a concrete tangible level. It can be deployed for informing people, changing people’s attitudes, and empowering people. Design does not reduce complexity, but makes it manageable.

The role of design in informing people is to increase the human quality and therefore enhance the impact. Information can persuade people to change their attitude and empower them to take actions. The structure in which the information is given affects its persuasive and empowering quality. Besides the structure of information, information tools can have a persuasive and empowering effect. A careful integration of information structure and tools is therefore instrumental in design as a medium.